on adverts

I grew up exposed to advertisements – literally everywhere. Love them or hate them, they’re to stay. Deal with it.

My sisters and I used to compete on who could first identify the product featured in the first few seconds of the commercial. That was how we dealt with TV commercials that occupied more airtime than the telenovelas we were watching.

I grew up exposed to advertisements – literally everywhere. Love them or hate them, they’re to stay. Deal with it.

My sisters and I used to compete on who could first identify the product featured in the first few seconds of the commercial. That was how we dealt with TV commercials that occupied more airtime than the telenovelas we were watching.

In school, there was this game on who could reenact and guess the most commercials. The game had individual and group categories. There were no prizes for both situations – except bragging rights. It’s amazing how students could remember the dialogue and reenact a 30-second clip when not required but have difficulty in explaining the simple concepts discussed in class. With the significantly longer exposure on commercials students have compared school discussions, it’s something rather expected.

Fast forward to post-college years and I find myself depending on my 2.5 x 4 x 1-inch radio. I could not yet afford and maintain a television and cable subscription. I’m not really a radio person however, I felt the need to update myself on current events as I was teaching journalism. Plus it’s nice to hear something else aside from the clock ticking in the apartment. The morning news and commentaries helped be prepare examples and topics for discussion in my classes.

Going back to advertisements, radio as with television also exposes its audience to commercials. It has become a habit to critique the script of commercials as they were repeatedly paid. In the one year that I’ve been listening to morning radio, I cannot help but wonder how on earth some radio plugs got the nod to be aired. I know the advertisements are designed to sell whatever product or service. There are good ads – very few, I believe. These are the ads that gets you to buy the product. These ads are well though of and is logically sound. The next batch of plugs are the average ones. They’re… average. Not good, not bad… average. And then there’s the ads that make you wonder how come it was approved for airing. The ads contain misleading messages and are not logically sound. It challenges the listeners to figure out the connection between the sentences in the script. Some of the most dominant cases are cited below.

(Radio) Ad #1. Classroom Setting Assignments – buy drug (their product) – win raffle – A+ rating ?!!! This radio ad starts with the teacher checking her students’ assignment. She then notes that one student has no preparation. The student then reassures the teacher he will  buy the advertised drug so he could win the raffle prize to be claimed from a bookstore. Go figure where the logical connection between the assignment and the raffle prize is. What makes things worse is that the teacher commends the student and gives him an A+!

(Radio) Ad #2. Anti-climate change product To fight climate change – the erratic weather conditions – people are advised to take a vitamin  C (ascorbic acid) product.

(Print) Ad #3. Anti-AH1N1 product (aka Vit C supplement) This product claim to keep you safe from AH1N1. Yeah, right. If that were true, how come it wasn’t distributed en masse to avoid the spread of AH1N1?

(TV) Ad #4. A smart woman’s testimonial on a whitening (or was it anti-ageing product) The commercial features an attractive, smart woman seated on a settee. The text identifying her position and work establishes her as a smart ­woman. The woman tells us about this product and how it was tested by a laboratory of an institute. Okay, so the product was tested by a supposedly credible institute. Just one question here, DO YOU REALLY BELIEVE THE LAB OF THE INSTITUTE WHICH HAPPENED TO BE OWNED BY THE SAME COMPANY WILL PROVIDE NEGATIVE RESULTS FOR YOUR PRODUCT? (The product brand happens to be the name of the institute.)

These are the ads I can recall as I was writing this entry. Do feel free to share your list of “how-the-hell-was-this-approved-for airing?!!” (HTHWTAA?!!) ads. Seriously, I cannot understand how such a script received a go for production and for airing. So students buy the drug – or whatever product – to get a ticket to win in a raffle so he can claim his prize that he can submit as an assignment.

I’ve grown to accept that most – of not all – companies get away with bombarding us with misleading advertisements on a daily basis. All we need to do is to evolve and become smarter consumers. But can these companies at least give us advertisement content which are meant for people who think? What concerns me is that a lot of children are regularly exposed to these sort of advertisements. If they grow up exposed to this quality of thinking, I hope I’d be a retired teacher – or resting peacefully in my grave.

Destination: Cavite State University (Indang)

I wondered why I haven’t taken such trips before. It’s nice to be out of Los Baños once in a while. And I would definitely be watching more movies on large screen rather than pirated copies (stressful for the eyes). TO spend less time at the apartment during weekends – will be working on that 😀

Cavite State University

This is one trip that I forgot to take photographs. I was too nervous remembering the instruction to Cavite state University (CSU). I kept looking at my notes just to make sure I was in the right van or bus.

I needed to visit the media center at the Languages Building (I hope I got that right. Feel free to correct me) to conduct a focus group discussion on an academic requirement. I’ve commuted to other parts of Cavite, but this was the first time I’d be alone in the trip. It was also the first time I’d be visiting Indang, Cavite.

To get to Indang, take the Crossing Terminal (Calamba) jeepney – 20 Php

At the Calamba Crossing Terminal, take the Trece (or Trese) Martires City (TMC)  van (70-75 Php). [Note: If you’re in a hurry, take the Palapala trip. That will take you to Dasmariñas. You’ll need to take another jeepney ride from Dasmariñas (Palapala) to Trece Martires.] If you’re patient enough, you can just wait for the van to Trece. You’ll have to wait for  a while. Worry not, the van drivers are friendly enough to give you instructions – just in case.

At Trece Martires, the wait in front of Jollibee. You have the option to take the bus or jeepney (15 Php) to Indang. Coming from Los Baños, I found that their jeepneys there are amazingly long! Each side could accommodate a dozen individuals.  I was dreading the idea that the driver will wait until the jeepney is filled with passengers. To my relief, he didn’t. I had no idea where CSU was and it was a long trip. Friendly Manong Pasahero was kind enough to give me instructions.

From the CSU entrance, just take a tricycle to the building you’re headed to (for my case Languages Building).

To get back to Los Baños from CSU, take a tricycle ride to Indang Bayan. Wait for buses going to Pasay at the side of the church. You’ll take the bus until Palapala (Dasmariñas) near Robinsons Place. From Dasmariñas, take the van to Calamba (Crossing Terminal). From Calamba Crossing Terminal, take the UP College jeepney.

This was my first solo trip to Cavite. I left Los Baños at 7:30 am and reached Indang at 11:30 am. My stay in CSU was short (shorter than the travel time). By about 2 pm, I was on the bus ride to Palapala. At 4:30 pm, I was enjoying a movie at WalterMart  Calamba 😀

On the jeepney ride to Los Baños, I wondered why I haven’t taken such trips before. It’s nice to be out of Los Baños once in a while. And I would definitely be watching more movies on large screen rather than pirated copies (stressful for the eyes). TO spend less time at the apartment during weekends – will be working on that 😀

on dreams and responsibilities

People tend to dream less as they take on responsibilities. It’s not because of the added load of their new tasks. They just stop thinking about what they can still do, what they want to do, and who they can be. Sometimes, we get too comfortable using our responsibilities as an excuse to not dream anymore.

People tend to dream less as they take on responsibilities. It’s not because of the added load of their new tasks. They just stop thinking about what they can still do, what they want to do, and who they can be. Sometimes, we get too comfortable using our responsibilities as an excuse to not dream anymore.

When was the last time you daydreamed about what you want to do? The last time you played with the idea of taking ballroom classes, learn to play the violin (even if you have totally no idea how to), of performing in public? Or start the travel you’ve been planning? You tell yourself you’re too busy with your work and the rest of the stuff you need to do. You’ll never have enough time and you’ll never ran out of excuses.

When was the last time you did something because you wanted to – not because you needed to do it?

Not taking time pursue dreams does not make you more responsible. So, I tell myself.

last month of the semester

This is the time of the semester when we find ourselves staring outside the office window looking at the worried reflection we face. Another deep breath released and a helpless glance at the calendar. Time sure flies. What the hell am I to do? – first? All the deadlines are set tomorrow (don’t take that literally). And it’s not like I have been doing nothing – well, just not the things I should have been doing first. Guilty, guilty…

This is the time of the semester when we find ourselves staring outside the office window looking at the worried reflection we face. Another deep breath released and a helpless glance at the calendar. Time sure flies. What the hell am I to do? – first? All the deadlines are set tomorrow (don’t take that literally). And it’s not like I have been doing nothing – well, just not the things I should have been doing first. Guilty, guilty…

Another set of deep breaths… I don’t know how, but I’ll get through this. I just don’t know how everything will fall into place. Worry – that’s all I do. Time to really do things. Yes, I believe I’ve been doing that. It’s just that, there’s a lot of factors that affect your completing a task. Okay, that’s quite a lame excuse. This is just me attempting to release whatever needs to be released during times of panic.

There’s that guilt of not completing the work I had hoped to complete over the weekend. It was supposed to be a long weekend. Scratch two days spent sick. Fate does like to toy with you. Just when you need to complete a lot of things in a very (and I do mean vereeeeeh) limited time, you get sick. You work with half of your brain struggling to process and the remaining half wondering why the you’re working. Working while you’re sick doesn’t really help. It just delays your recovery. Now, I know.

I find it weird where students get the idea that teachers enjoy giving requirements. For us, it means checking all 23-36 or more requirements for each class (minus the late submissions). We’re buried under piles of student outputs and the brain needs to process (waaaay) beyond office hours. Where’s the joy in that?