reality check

Disbelief, how could it be possible? How can Apple fail me? The sarcastic voice inside answered flatly, “Because… Steve Jobs is a mere  mortal? And Apple is a brand. It’s not perfection.”

I’ve been having problems with this unit. The cause, I could not yet determine. Same case with the solution. In all Apple’s confidence in it’s products – the company has disappointing customer service.

Before this experience, I saw the brand as something incapable of malfunction or discomfort for their customers. Now, it’s not different from other companies. As they focus in smugly releasing more products, I just hope they develop their customer service globally.


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